Media
Project Scope
- Digital and Web Experience Consulting
- Managed Services
- User Centered Design for Retail Solutions
- Commerce & Content Integration
In this case, our client was a direct broadcast satellite television provider, that delivers digital entertainment to nearly 14 million customers across India. Our mission with this client was to completely transform their online commerce experience and turn their web property into a revenue generating asset.
Our team provided the client with a completely revamped site that incorporated a collection of features; on both the company’s end and the customer’s end.Our implementation was centered on Websphere Portal and Web Content Manager; making it simple for the client’s marketing department to swiftly update consumer facing content, in accordance with promotions and campaigns.
In addition to providing the entire catalog of scheduled programming on the web, our platform gave new customers the option to use the improved e-commerce page to purchase new subscriptions or upgrades.
Technology Solutions Utilized
Customer Experience Suite
IBM's commerce and portal product is a dynamic platform used to create modern, interactive B2C content systems. Our portal team integrates enterprise systems with many of the additional tools we offer.
Digital Content Analytics
Content analytics turns consumer web data into digestible, usable information. This unique tool creates predictive and intelligent insights based on both historical and real-time statistics.
